eNow setup our business website, they took us through step by step what was needed and had our new website up and running within a week! We are really pleased with the look and functionally of it - eNow's follow up customer service is fast and efficent and we would recommend their web services to any business looking to set up a website.
Buggy Boutique
Caroline
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What is Search Engine Optimisation or SEO?
SEO is the process of improving the visibility of a web site or a web page ranking in search engines via the "natural" or un-paid ("organic" or "algorithmic") keyword search results. Other forms of search engine marketing are for paid listings. In general, the higher on the page, and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site a web presence.
As an Internet marketing strategy, SEO considers how search engines work and also what people look for. Optimizing a website may involve editing its content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site by increasing the number of inbound links to the website, is another SEO tactic.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Because effective SEO can require changes to the source code of a site, SEO tactics may be incorporated into web site development and design. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.
The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. As a marketing strategy SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.
A successful Internet marketing campaign may drive organic traffic, achieved through optimization techniques and not paid advertising, to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. (Some trading sites such as eBay can be a special case for this, it will announce how and when the ranking algorithm will change a few months before changing the algorithm). Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
To achieve business success online contact eNow today and an expert will help you.